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🧮 Share of shelf

Share of Shelf is a crucial metric in the retail industry as it can provide valuable insights into how a brand is performing within a specific category. It is calculated by dividing the number of facings of a brand by the total number of facings in the category. Facings refer to the number of products of a specific brand that are visible on the shelf. By determining a brand's Share of Shelf, retailers and manufacturers can understand how much presence the brand has within a specific category and how it compares to its competitors.

How it works​

Let's take an example to see how Share of Shelf is calculated for detergents in practice, using the image below.

We will calculate the Share of Shelf for the brand Ariel, compared to all products on the shelf. The image has been annotated, with Ariel products highlighted in green and products from the competition highlighted in red. The image contains a total of 50 facings, of which 18 are occupied by Ariel products. Based on the formula, Ariel products cover 36% of the entire shelf.

Use cases​

The Share of Shelf feature has a wide range of use cases, including:

  • Understanding a brand's performance within a specific category
  • Identifying and addressing deviations from planograms
  • Optimizing product placement to increase sales
  • Comparing a brand's Share of Shelf to competitors

Getting started​

To start using the Share of Shelf feature, simply upload an image of a retail shelf to a Detection Job and specify the brand for which you want to calculate the Share of Shelf. The system will automatically detect and classify all the products in the image and calculate the Share of Shelf for the specified brand.

By automating the process of Share of Shelf calculation, a high level overview of the shelf health is quickly presented to the user.