📄️ 📦 Product recognition
The basic operation in ZIA is the identification of products in an image. Once a user has uploaded an image, ZIA automatically localises all Consumer Packaged Goods (CPGs) in the image, with a generic bounding box. Subsequently, each bounding box is assigned a label representing a specific Product. The choice of Products is limited to the user's products selection in their Detection Job.
📄️ 🏷️ Price recognition
This feature is designed to provide valuable insights and analytics on product pricing, helping users to check their product placement and ensure pricing compliance.
📄️ 🧩 Planogram compliance
A planogram is a visual representation of how products should be placed on a retail shelf. This feature is designed to provide valuable insights and analytics on in-store compliance, helping users to optimize their product placement and ensure compliance.
📄️ 🧮 Share of shelf
Share of Shelf is a crucial metric in the retail industry as it can provide valuable insights into how a brand is performing within a specific category. It is calculated by dividing the number of facings of a brand by the total number of facings in the category. Facings refer to the number of products of a specific brand that are visible on the shelf. By determining a brand's Share of Shelf, retailers and manufacturers can understand how much presence the brand has within a specific category and how it compares to its competitors.